AI-DRIVEN MARKETING ·
AI-driven marketing

Marketing that shows in the numbers

Six times more leads on half the ad budget. That is what happened for one of our clients. We run entire marketing functions with AI as the engine and a curated expert team at the wheel.

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The growth loop

Marketing is not a straight line. It is a loop where each lap makes the next one better.

Growth
Smarter every lap

Strategy

Goals, audience and what actually drives buying. Search data and customer insight lay the foundation.

Production

Web, content, ads and video. AI-driven where it adds speed, craft where it counts.

Optimisation

We measure what leads to business. What works gets scaled up, the rest is cut.

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Three ways to grow with AI-driven marketing

Real client work and our own channels. Different kinds of proof of what AI as the engine actually does in practice.

B2B · Ads and content

6× more leads on half the ad budget

6×
more leads · budget halved
Situation: a Swedish B2B company running scattered campaigns with unknown return. What we did: rebuilt the Google Ads structure from the ground up, put a coherent content strategy in place and set up weekly follow-up on business results. Result: the ad budget was halved. Incoming leads increased sixfold within a quarter.
Särnmark Assistans · Video and reach

Viral video at 14 öre per click

SEK 0.14
cost per link click · Swedish benchmark SEK 3–8
Situation: Särnmark Assistans wanted to reach more potential co-workers and share a story that mattered — about Tobbe, who was injured in a hockey match and now lives with personal assistance. What we did: built a story-led video campaign, driven by AI in format and channel adaptation, with parallel organic and paid across Facebook and Instagram. Result: 170,000 views in 7 days. 10,000+ link clicks. Cost per click SEK 0.14 — roughly 50× below the Swedish benchmark.
Klara Kompetens · Targeted campaign

1200 principals to 1000 webinar attendees

1000
leaders in a webinar on school health
Situation: Klara Kompetens wanted to become the obvious workforce partner for Sweden's school leaders ahead of a national trade fair. What we did: built a campaign with five email sends to 1200 principals ahead of the fair, with AI-driven email flows and content adapted per segment. Followed up with a webinar on school health. Result: clear recognition at the fair, increased inbound throughout the spring, 1000 leaders and principals at the follow-up webinar.

Everything a marketing function needs

You choose the scope: individual productions or the entire function as an ongoing engagement.

SEO and AEO

Technical SEO and Answer Engine Optimisation for visibility both in search engines and in AI answers such as ChatGPT and Perplexity.

Ads management

Strategic and operational management of Google Ads and Meta with AI support in audience work and creative.

Social media

Strategy, editorial work and production for LinkedIn, Instagram and other channels.

Web production

Websites and landing pages powered by your AI Brand Intelligence, from first sketch to live.

Brand packaging

Visual identity, logotypes and graphic expression that translate your strategy into something recognisable.

Content and video

Copy, articles, video and short form for web, newsletters and campaigns. AI-driven, quality-assured by people.

AI Brand Intelligence

Your brand packaged so AI can use it. The foundation that lets more people create content without losing the tone.

Templates and ways of working

Templates for presentations, documents and content that let your team work faster without losing quality.

Flows and automation

Recurring marketing work becomes AI flows: content that is produced, adapted and published according to your rules.

The GrowingSmart effect

We don't measure how much we do. We measure what it leads to. Numbers from real client engagements and our own channels.

6×
more leads on half the ad budget
−54%
lower cost per click after a reworked ad structure
+305%
growth in social traffic with a coherent channel mix
617k
views on our own channels over the past year

The numbers come from named client engagements and are shown in detail during a walkthrough.

Two ways in

Path 1 · Build it yourself

Your own AI-driven marketing function

We train your team, set up ways of working and build your AI Brand Intelligence. You own the capability and run it yourself.

  • Training in tools and ways of working
  • AI Brand Intelligence as the foundation
  • Flows and templates you own
Read about Brand Intelligence
Path 2 · Let us run it

A curated expert team that does the work

We take on all or part of the marketing function. The right specialists for your engagement, AI-driven all the way, measured on results.

  • The entire marketing function or selected parts
  • Specialists in SEO, ads, content and web
  • Monthly reporting on business results
Book a walkthrough

This isn't a regular agency

When I started GrowingSmart, I decided not to build a classic agency. No staff that has to be kept busy, no overhead to carry. Instead I assemble the right specialists for each engagement.

We build a lot with AI as the engine. Websites come together fast when the right tools are used the right way, and we create AI-driven flows that keep the marketing running even when no one is sitting there pressing the buttons.

The most important thing for me: when we're done, your team has learned something, not just received a delivery.

Angelika · GrowingSmart

What clients say

GrowingSmart has helped us create structure and strategy around our growth. We have ambitious goals that are now clearly tied to our marketing strategy, which has led to increased sales.

Lars Brandt · CEO, Göthes Säkerhet

Developing our new website together with GrowingSmart has been a smooth and inspiring process. Concrete and relevant suggestions that reflect our ambition in the very best way.

Unni Viberg · CEO, Civitas Assistans

Try it yourself: where do buyers think of you first?

The CEP assessment maps your brand's mental availability across seven dimensions. Free, 15 minutes, built on How Brands Grow.

Open the tool

Questions about AI-driven marketing

What is AI-driven marketing?
AI-driven marketing is marketing where AI is used across the entire flow: from strategy and analysis, through content, ad and campaign production, to measurement and continuous optimisation. It's not about a single tool but about building AI into the way the marketing team works.
What's the difference between AI marketing and traditional marketing?
The fundamentals are the same: you need to reach broadly, be mentally available and meet the customer at the right time. The difference is execution. AI makes production faster, decision support better and measurement continuous rather than quarterly. The marketer's role shifts from producing a lot to steering and quality-checking.
What is included in GrowingSmart's agency services?
We take on all or part of the marketing function: web production, brand packaging, SEO and AEO, content production, social media, ads management, video and templates. You choose the scope, we assemble the right expert team for the engagement.
What does AI-driven marketing as a service cost?
The price depends on scope: from individual productions to the entire marketing function as an ongoing engagement. Book a call and we'll look at your situation and give you a concrete proposal.
What is the difference between building it yourself and agency services?
Building it yourself means we train your team and set up your AI-ready marketing department that you own. Agency services means our curated expert team does the work on an ongoing basis. Many clients combine the two: we run the work while your team learns.
How quickly do results show?
It depends on the starting point. One example from a client: halving the ad budget delivered six times more leads within a quarter after we reworked the Google Ads structure and content strategy. SEO results normally take three to six months.
Which companies is the service right for?
Small and medium-sized companies that want a marketing function that performs without hiring a whole department. We work with Göthes Säkerhet and Särnmark Assistans, among others, where we run the entire marketing function.
How do you start using AI in marketing?
Start where you are. Three steps: map what you do most of that's repetitive, train the team on AI tools that fit those tasks, and build AI Brand Intelligence — your voice and rules structured so AI can use them. GrowingSmart guides you the whole way.

Want a marketing function that performs?

We start by understanding how you work today. Tell us about your situation and we'll come back with how we would take it on.