Growth · AI strategy · training · change management

From AI curiosity
to AI capacity

We guide CEOs, leadership teams and organisations toward AI-driven growth. By combining deep growth experience with AI strategy, we make sure your initiatives actually show up in processes, decisions and customer delivery.

AI isn't a tech project.
It's a leadership project.

That's what I keep coming back to every time I meet a new organisation. The tools are already in place. Some teams have come a long way, others have barely started.

What separates the ones moving forward from the ones stuck is rarely technical. It's about direction, structure and giving more people the chance to use AI in ways that actually shape the work.

That's why we exist. We guide your journey, from the first training session to entire organisations working AI-driven.

Angelika · GrowingSmart
Diplom: Winner Valuemaker, #AddHer Awards 2025, Angelika Strandberg
Valuemaker of the Year
#AddHer Awards 2025

Makes complex topics like AI and digitalisation understandable, concrete and useful in everyday work.

Citation · #AddHer Awards 2025 · Stockholm
Episode #48 AddHer Podcast: AI, equality and invisible bias (in Swedish)
Organisations we've trained and guided
NCC CDON.com Scania Hemnet Vardaga Ambea Humana Ersta Diakoni Friluftsfrämjandet Göthes Säkerhet Särnmark Assistans Rättighetsbyrån Björnentreprenad PratPR Örebro Hockey Swedlock UHR BEAB NCC CDON.com Scania Hemnet Vardaga Ambea Humana Ersta Diakoni Friluftsfrämjandet Göthes Säkerhet Särnmark Assistans Rättighetsbyrån Björnentreprenad PratPR Örebro Hockey Swedlock UHR BEAB

three paths to AI capacity

AI strategy and implementation

We help you move from isolated AI experiments to a clear and sustainable way of working. Together we identify the right use cases, prioritise initiatives and create a plan that works in the everyday life of your organisation.

AI strategy, current-state analysis, prioritisation, ways of working, governance and practical implementation.

Read more about AI strategy

AI-driven marketing

We combine long experience in marketing and communications with new AI-based ways of working. You get help developing both your communications and the processes behind it, from analysis and strategy to production and follow-up.

Marketing strategy, web development, web content, social media, content production, audience analysis, market analysis, campaigns, newsletters and follow-up.

Read more about marketing

a team of experts

20+

Years of experience

In growth, marketing and change management across complex organisations.

500+

People trained in AI

Through workshops, leadership programmes and tailored training.

4.86

Average rating

Out of 5. Berghs School of Communication, generative AI course leader.

Meet the team

A lot of organisations are in the same place right now

The tools are in place. Something has started to happen. But direction and structure are missing, and it gets hard to answer what AI is actually contributing to the business.

You've started experimenting, but there's no shared way of working

Some teams use AI every day, others have barely started. The initiatives are there, but knowledge is unevenly spread and it's hard to know which use cases to prioritise.

You want to take the next step without leaving people behind

Creating real value takes more than new tools. People need to understand why ways of working are changing, feel confident and get the chance to learn through their actual tasks.

This isn't a failure. It's a sign that you're ready for the next step.

What clients say

It's about making AI work across the entire organisation

Average rating 4.86 out of 5 · Berghs School of Communication, 2025

Quick insights

AI tips in mini format

Short videos on how to actually use AI in your work. Plus deeper conversations on Instagram and YouTube. Most are in Swedish.

Get started with prompting

Do you find prompting tricky?

Then you can lean on my library and my prompt expert. Both are free and built on what I've learned from using AI every day.

The prompt library

A collection of ready-made prompts I use in my own work. You copy, adapt to your situation, and run. No more staring at an empty field. (Mostly Swedish prompts, easily translated.)

Browse the library

The prompt expert

My own GPT in ChatGPT. You describe what you want to get out, and it helps you find the words and craft a prompt that actually works.

Open in ChatGPT
Frequently asked questions

Questions we get often

Quick answers to the things people usually wonder about. If something is missing — reach out.

What does GrowingSmart do?
GrowingSmart helps CEOs, leadership teams and organisations move from sporadic AI initiatives to structured AI use. We deliver AI training, AI strategy, AI implementation (the SPARK framework) and AI-driven marketing.
Where is GrowingSmart based?
GrowingSmart is based in Stockholm, Sweden, and delivers training and engagements across Sweden and internationally. We work in both Swedish and English.
Who runs GrowingSmart?
Angelika Strandberg is the founder and AI strategist. She was named Valuemaker of the Year at the #AddHer Awards 2025 for making complex topics like AI and digitalisation understandable, concrete and useful in everyday work. The company works in curated teams of strategists, change leaders, lawyers, trainers and specialists.
Which AI tools do you train in?
We train in the three major generative AI platforms: ChatGPT, Claude and Microsoft Copilot. We adapt tool choice to your existing IT environment and your security and privacy requirements.
Do you travel for engagements?
Yes. Even though we are based in Stockholm, we deliver training, workshops and keynotes across Sweden and internationally. We also deliver digitally when that fits better.

Get in touch if you want to talk about how we can guide your journey

We take the conversation from where you are. We start by understanding how you work today before we talk about the solution.