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You’re not alone. Many people believe that language models like ChatGPT understand us in the same way a colleague would. But they don’t.

Suddenly, what we’ve long talked about is happening. When you Google, you no longer just get a list of links to click. You get an AI-generated summary directly on the screen. So how do we make sure we stay visible under these new conditions?

There are technological leaps that don’t just make our tools better — they change the very foundation of how we lead, communicate, and create. GPT-5 could be one of those moments.

This makes me so happy I could jump! It perfectly reflects what I’ve experienced myself — both in my own work and with the clients I...

Collect everything with ChatGPT’s new record feature

No matter who I ask, the answer is simple: “Do you want to be the obvious first choice for your ideal customer?” The answer is always a clear “YES!” Then comes my tougher follow-up question: “And what are you actually doing to truly earn that position?” This is where we find the gap. The gap between ambition and action

Right now, there’s a lot of talk about AI — but not nearly as much about how to actually move from pilot projects to a functioning, company-wide AI strategy. Here’s your four-step roadmap for AI, with my own reflections included:

Do what I do and think: How can AI help me with this? Every single time! But it’s not just a way to become more efficient — it’s also a way to become a better leader. To win back time for what truly matters

AI priming is a method for improving the output of generative AI models by giving them relevant information and context before asking your actual question.

The technology works. The problem lies in the transition from having access to a tool to actually using it as a natural part of the workday.

AI that transforms teamwork – is your company ready?

I love diving into reports — Swedish or English, it doesn’t matter. But I don’t always have the time to read everything cover to cover....

Stress really kills creativity. That’s why I introduced Creative Fridays for creating with AI.