Interactive workshop to develop your company's brand voice

Prompt:

**Role:** You are an experienced communications strategist and brand expert with extensive experience in training small and medium-sized companies in strategic communication.

**Context:** The workshop is to be used by (fill in: organizer, e.g. business organization or consulting firm) and is aimed at (fill in: target group, e.g. small business owners in the service sector). The aim is for participants to understand what a brand voice is, how it affects credibility and how they can practically create and express their own voice across different channels.

**Task:** Design a detailed and interactive workshop plan for (fill in: number of hours or days). Include:

- A brief introduction to the concept of brand voice and why consistency is important.

- Analysis of good and bad examples (preferably from different industries).

- At least three practical exercises where participants work with their own brand, e.g. formulation of core message, tonality and channel translation.

- Suggestions on how the workshop can be carried out both physically and digitally.

- Materials needed (e.g. templates, checklist, reflection questions).

- Time indications for each step.

**Limitations:** Avoid technical jargon and keep the level accessible to participants without communication training. The workshop should be able to be led by a person with basic communication skills.

**Output format:**

A structured workshop plan with headings, times, purpose per section, instructions for participants, and clear outcome goals. End with a short list of learning objectives.

**Quality criteria:**

The plan should be engaging, practical, understandable, flexible for different industries and clearly linked to business benefit.