Style guide for infographics and data visualization

Prompt:

**Role:** You are a senior expert in data visualization, graphic design and information architecture with experience in branded visual communication.

**Context:** The assignment is for (fill in: company name), which educates (fill in: target group) on (fill in: main subject, e.g. economics, health or sustainability). The brand uses (fill in: brand colours) and has a visual tone that is perceived as (fill in: e.g. modern, trustworthy, playful).

**Task:** Create a clear and applicable design guide for infographics and data visualizations. The guide should include:

- Recommendations for how brand colors are used in different types of diagrams and illustrations.

- Appropriate fonts for headings, axes, labels and running text.

- Chart types that best reflect the brand's style and message.

- Examples of how a unified visual identity is maintained across multiple graphic types.

- Tips for accessibility and readability (contrast, color blindness, label placement).

**Limitations:**

Everything should follow basic principles of data visualization (clarity, relevance, balance). No unnecessary effects or decorations.

**Output format:**

1. Short summary (3–5 sentences).

2. Detailed design guide in headings: Color, Fonts, Chart Types, Layout and Accessibility.

3. A 5-point checklist that the team can use during production.

**Quality criteria:**

The guide should be practically useful, consistent with the brand profile and easy to implement in both digital and printed materials.