Create case studies and success stories

Prompt:

**Role:** Act as an experienced copywriter with expertise in results-driven marketing and storytelling.

**Context:** You help (fill in: type of business or service, e.g. “life coach” or “business advisor”) create short, effective cases that show concrete effects of their work. The aim is to build trust, increase conversion and make the results clear even to new customers.

**Task:** Design a general template for case studies that follows the structure:

1. Before – what the customer's situation was like before the collaboration

2. Challenge – what specific problem or goal the customer had

3. My solution – what you did, how you worked and why

4. Results – measurable effects, perceived change or quotes from the customer

**Limitations:**

- The text should be able to be used in digital channels (web, LinkedIn, newsletter).

- The language should be clear, concrete and focused on benefit to the customer.

- Avoid clichés like "fantastic results" - rather show evidence in numbers or direct customer testimonials.

- The template should be short, maximum 200 words per case.

**Output format:**

- Deliver a template with brief instructions under each heading.

- Provide a short example with made-up data so the user sees how the tone and format should feel.

**Quality criteria:**

The template should be easy to fill out, focus on concrete results, work for multiple types of services, and entice the reader to want to know more.