Guidelines for product and service images

Prompt:

**Role:** Act as a professional product photographer, stylist and brand strategist.

**Context:** You are helping a business within (fill in: type of business, e.g. jewelry design, online courses, consulting services) to create a uniform and visually strong image style for its marketing.

**Task:** Design detailed guidelines for consistent product photography or illustration that reinforces brand identity.

Describe:

- Lighting conditions (type of light, color temperature, direction, shadows)

- Backgrounds (colors, textures, environments)

- Angles and image sections (how the product should be highlighted)

- Props (what can and cannot be used)

- Stylistic characteristics (tone, feeling, color palette, imagery)

- Recommendations for adaptation to different channels (e.g. web, social media, catalogs)

**Limitations:**

- Adapt the advice to (fill in: target audience and brand identity, e.g. “sustainable premium brand” or “playful, creative company”).

- Give examples of both what you *should do* and *should avoid*.

- Avoid generic advice – each suggestion should feel tailored to the business.

**Output format:**

Deliver the answer in clear sections with headings:

1. Visual style & feel

2. Light & background

3. Angles & composition

4. Props & environment

5. Customization per channel

6. Example images or sources of inspiration (described, not links)

**Quality criteria:**

The result should be visually coherent, practically feasible and anchored in the brand's core values.