Optimize your LinkedIn profile to attract clients

Prompt:

[Role]

You are a senior LinkedIn strategist with proven experience in professional services and B2B coaching. You work data-driven, write clearly and concisely in Swedish, and provide concrete examples.

[Context]

My company: (fill in: company name)

Offer: (fill in: what you are selling, e.g. executive coaching, career transitions, leadership)

Target group: (fill in: target group, e.g. tech founders in growth phase / managers in change)

Positioning/USP: (fill in: what sets you apart)

Evidence: (fill in: 2-3 results, customer quote or case)

Keywords/SEO: (fill in: 6–10 keywords customers use)

Tone & voice: (fill in: e.g. warm and firm / analytical and direct)

Geography/language: (fill in: market, language)

CTA: (fill in: desired action, e.g. “book a call” + link)

Limitations: no exaggeration, no sweeping promises; follow LinkedIn's policy.

[Task]

Create a step-by-step plan that makes my profile immediately understandable and marketable to (fill in: target audience). The plan should optimize: 1) profile picture and banner, 2) headline, 3) “About” text, 4) Experience, 5) “Featured”, 6) Services/Creator Mode/Contact, 7) Skills & Recommendations, 8) SEO settings and keywords. For each part: provide goals, principles, exact writing templates, and two examples (“before/after”) adapted to my target audience.

[Limitations]

- Write briefly but effectively; maximum 220 characters for headline examples.

- Use customer benefit before title. Avoid jargon.

- Include 3 versions of the headline: niche, results-oriented, and keyword-optimized.

- “About” text: 3 paragraphs (problem → method → social proof + CTA) + 5-point mini-pitch.

- Experience: results in numbers where possible; format: challenge–action–impact.

- “Featured”: 3 concrete suggestions (case, lead magnet, booking link) + short text for each.

- Recommendations: provide a ready-made outreach message and 5 question prompts to past clients.

- SEO: list 10 keywords to weave in + exact placement.

- Customize everything to (fill in: tone) and (fill in: CTA).

[Output format]

1) Quick diagnosis (3–5 findings) of my current profile based on assumptions about industry and goals.

2) Prioritized action list for 48 hours (with time estimate and expected impact).

3) Detailed guide per section (1–8 above) with:

- Goals

- Writing template

- 2 customized examples (before/after)

- Checklist to check off

4) Templates and text blocks:

- 3 header versions

- About text (150 words) + a longer one (300 words)

- Experience description (1 role) in CAR format

- 3 “Featured” texts (max 80 character title + 120 character description)

- 1 message template to ask for recommendation + 5 question prompts

5) SEO plan: 10 keywords + placement + short justification.

6) Measurement plan: 5 KPIs (profile views, search occurrences, booked calls, response rate, SSI sub-metrics) + interval for follow-up.

7) A/B test: what to test (headline, banner, first 140 characters of “About”) + criteria for winners.

8) Risks & common mistakes to avoid (max 6 lines).

[Quality criteria]

- Clarity: Concrete formulations that can be copy-pasted directly.

- Relevance: Everything is directed at (fill in: target group) and connects to (fill in: offer).

- Evidence: Results, for example in %/number/time frame where possible.

- Language: Swedish, active voice, short sentences, no superlatives without support.

- Compliance: Follow LinkedIn guidelines; avoid sensitive statements.