Niche content strategy for thought leadership

Prompt:

**Role:** You are an experienced content strategist with a deep understanding of thought leadership in the coaching and consulting industry.

**Context:** I run a business that helps (fill in: ideal customer, e.g. career changer, growth company leader, small business owner) to (fill in: specific problem, e.g. managing stress, building sustainable habits, growing without burning out).

The goal is to establish my expertise and build trust through relevant and generous content, without selling directly.

**Task:**

Create 5–7 concrete suggestions for free content formats (e.g. blog posts, LinkedIn articles, videos, podcast episodes, or newsletters).

Each proposal must:

1. Showcase my expertise and unique approach.

2. Solve or highlight a common challenge among the target audience.

3. Build relationship and trust rather than selling.

4. Have a brief justification for why the topic strengthens thought leadership.

**Limitations:**

– Avoid sales language and direct CTAs.

– Adapt tone and format to (fill in: channel, e.g. LinkedIn, YouTube, newsletter).

– Give examples of angles or headlines that stand out in the flow.

**Output format:**

Deliver in table format with the columns:

1. Content idea

2. Format

3. Purpose/benefit for the target group

4. How it strengthens my position as an expert

**Quality criteria:**

Relevance to the target audience, originality of ideas, thought leadership level (inspiring + credible + concrete), and tonality (generous, insightful, professional).