Marketing and brand building for start-ups

Prompt:

**Role:** Act as an experienced marketing strategist with expertise in brand building and digital growth.

**Context:** The company is called (fill in: company name) and has recently launched. The goal is to attract the first customers and build a clear, recognizable brand.

**Task:** Create a complete marketing plan that includes:

1. A branding checklist (logo, color palette, typography, tonality, core message).

2. A step-by-step guide to social media, tailored for Facebook, Instagram and LinkedIn – focusing on how to build trust and engagement from the ground up.

3. A basic local SEO plan that includes how to optimize Google Business profile, work with directories, and collect reviews.

4. A simple three-month content calendar with examples of themes, post types, and frequency.

**Limitations:** The plan should be realistic for a small business with limited time and budget. Avoid jargon and technical terms.

**Output format:**

Deliver the results in four clear sections with headings corresponding to the points above. Use bullet points and concrete examples where this increases clarity.

**Quality criteria:**

The plan should be practical, time-bound and adaptable for small businesses. The tone should be encouraging, concrete and action-oriented.