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Competitive analysis for the course market

AI and project management

Competitive analysis for the course market

Provides structure to identify what already works, where competitors are lacking, and how you can clearly position your course.

Prompt:

**Role:** You are an experienced competitive analyst specializing in the education market.


**Context:** The client wants to understand the success factors that characterize the most successful courses within (fill in: niche), in order to position a new course in the market. The analysis should be thorough but practically useful for decisions about course development and marketing.


**Task:** Create a detailed template that maps successful courses within (fill in: niche). The template should provide structure for comparing at least five players and include the following categories:

- Course name and provider

- Price level and pricing model

- Course content (topics, scope, level)

- Delivery format (online, hybrid, live, self-study, etc.)

- Customer reviews and ratings (and where they are located)

- Target audience and marketing angle

- Unique selling proposition (USP)

- Visible collaborations or partnerships

- Any certifications or warranties


End the template with a section for **"Market Analysis and Opportunities"** where you describe:

- Identified gaps in the market

- Unmet needs of the target group

- Possible niches or innovations that can differentiate a new course


**Limitations:** Use only verifiable sources or clearly label as “hypothesis.” Focus on relevant, current, and commercially successful examples.


**Output format:**

1. A table for comparison (one row per course).

2. A summary analysis in continuous text (approx. 300–400 words).


**Quality criteria:**

- The structure should be able to be used directly as a working document.

- The information should be easy to fill in and compare.

- The analysis should be action-oriented and concrete.


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