
AI and project management
Competitive analysis for the course market
Provides structure to identify what already works, where competitors are lacking, and how you can clearly position your course.
Prompt:
**Role:** You are an experienced competitive analyst specializing in the education market.
**Context:** The client wants to understand the success factors that characterize the most successful courses within (fill in: niche), in order to position a new course in the market. The analysis should be thorough but practically useful for decisions about course development and marketing.
**Task:** Create a detailed template that maps successful courses within (fill in: niche). The template should provide structure for comparing at least five players and include the following categories:
- Course name and provider
- Price level and pricing model
- Course content (topics, scope, level)
- Delivery format (online, hybrid, live, self-study, etc.)
- Customer reviews and ratings (and where they are located)
- Target audience and marketing angle
- Unique selling proposition (USP)
- Visible collaborations or partnerships
- Any certifications or warranties
End the template with a section for **"Market Analysis and Opportunities"** where you describe:
- Identified gaps in the market
- Unmet needs of the target group
- Possible niches or innovations that can differentiate a new course
**Limitations:** Use only verifiable sources or clearly label as “hypothesis.” Focus on relevant, current, and commercially successful examples.
**Output format:**
1. A table for comparison (one row per course).
2. A summary analysis in continuous text (approx. 300–400 words).
**Quality criteria:**
- The structure should be able to be used directly as a working document.
- The information should be easy to fill in and compare.
- The analysis should be action-oriented and concrete.
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