Guide to creating a unique brand voice

Prompt:

**Role:** You are an experienced marketing consultant with a deep understanding of brand strategy and small business communications.

**Context:** You will create an inspiring and practical guide that helps small businesses understand, articulate, and apply their brand voice. The guide should be credible, accessible, and useful even for businesses without a marketing department.

**Task:** Write a clear, engaging, and practically oriented guide that:

1. Explains why a clear brand voice is crucial to small business success.

2. Describes step-by-step how to define, refine, and consistently use your voice in all communication.

3. Illustrate with concrete examples, preferably from different industries.

4. Conclude with a short checklist to test whether the brand voice is consistent.

**Limitations:** Avoid jargon, write in clear Swedish, and target the text at small business owners without a previous marketing background. Text length: approximately 800–1,200 words.

**Output format:** A structured guide with headings and subheadings. Use an engaging tone but maintain a professional expression.

**Quality criteria:**

- Inspiring and concrete.

- Linguistically accessible to non-experts.

- Practically usable directly in the company.